20 Best Content Marketing Tools for Digital Marketers

Up your content game with some of the best and proven content marketing tools for research, collaboration, SEO, and analytics.

Content Marketing Tools

Along with the rigorous amount of content research required, you must also spend hours, if not days, producing and polishing the material itself.

After all, you want your content to check both boxes in terms of search engine visibility and user engagement.

Possessing the necessary skills is a start, but if you truly want to create content that stands out from the crowd, you’ll also need the appropriate tools.

In this piece, we’ll examine the best and brightest solutions for boosting your content’s quality, wowing readers, and increasing conversions.

These tools cover a variety of aspects of article creation, including research, editing, and analytics.

Let’s dive in.

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Content Research

The difficulty of content writing begins much before the first word is typed.

When it comes to producing content ideas, scoping out the competition, and choosing the ideal target keywords, a lengthy research process is frequently required.

Fortunately, there are thousands of content research tools available that can assist you in streamlining the process and consistently producing new content ideas.

1. BuzzSumo

By aggregating popular articles based on keywords, BuzzSumo streamlines the content research process.

These results can then be sorted by their social media reach, which includes Facebook, Twitter, and Pinterest.

This enables you to scour the web in search of content ideas that are likely to excite the attention of your target audience. Additionally, you can refine your search with custom criteria.

For instance, you can conduct a search for “how-to” articles, limit your results to a given country, or exclude a particular domain.

2. Ubersuggest

While Ubersuggest is primarily a keyword research tool, it may also assist you in generating content ideas that will capture your audience’s interest. It works by expanding the seed keyword via Google Suggest and Google Ads Keyword Planner suggestions.

In certain circumstances, Ubersuggest results include keyword suggestions that can be utilized immediately as content titles. Typically, these are “long-tail” keywords that contain three or more terms.

Click the small down arrow next to the “Keyword” column to sort them in your search. Ubersuggest provides you with an almost limitless amount of search-worthy content suggestions.

3. LeadFWD

Leadfwd is a website that enables you to convert an anonymous visitor into a prospective lead.

That means that if an apparently anonymous user visits your site, you may be able to collect their information, follow up, and convert them to a paying customer.

This is an extremely essential tool, even more so for marketers. Lead generation is a critical responsibility for every digital marketing firm.

While the name implies that it is not a tool that aids in content development, this is not the case.

Because it indicates how a visitor spent their time on your website and displays the session graph, you can then utilize this information to alter your content and encourage visitors to spend more time on your site.

Indeed, through the use of artificial intelligence (AI), the application can continuously analyze your website and provide dozens of insights that aid in lead generation and content production.

For instance, the company sector, contact information, important individuals, and social footprint are all critical for contacting the prospect and adapting your material to the appropriate audience.

4. Awario

Awario is a one-of-a-kind program that enables you to monitor and listen in on people’s social media chats.

With this feedback in hand, you can more easily identify and repair any errors in your text.

What better approach to improve your content than to solicit direct input from your audience?

This application enables you to circumvent surveys and messenger bots in favor of obtaining information directly from the source.

You can use this data to improve the user experience on your website.

5. Portent’s Content Idea Generator

Portent’s Content Idea Generator is another fantastic tool that generates a slew of content ideas in a matter of seconds.

What’s more, it’s a fully free tool that’s simple to use and gives a limitless supply of blog post ideas.

Are you frequently stumped for click-worthy blog titles? This tool will assist you in overcoming writer’s block and creating compelling titles that your readers will be compelled to click on.

6. Quora

At times, the best source of attention-grabbing content ideas comes directly from the internet community.

Utilizing Q&A websites such as Quora, for example, is an excellent method to keep informed about the questions your target audience is asking.

Simply utilize the built-in search feature to generate a few useful suggestions:

  • You can sift through the Quora results to generate blog post ideas and queries for your FAQ sites, among other things.
  • You can also use Quora to promote your content by responding to questions.
  • This can assist in getting your material in front of the correct audience, attracting possible backlinks, and generating leads for your organization.

7. Reddit

Reddit is another online community that is brimming with content suggestions from its enormous user base.

It is a discussion forum with subcommunities or “subreddits” covering topics ranging from content marketing to plumbing.

You can utilize Reddit to solicit opinions and insights that will aid in the improvement of your material.

This may also assist you in establishing partnerships with other content marketers and attracting backlinks to your website.

8. Answer the Public

Answer the Public is a free content idea generation tool that works by generating a “web” of frequently searched terms or subjects on the web.

Simply enter a primary topic (for example, “Pinterest marketing”) and Answer the Public will generate a visualization of themes for blog articles or web pages.

Additionally, this tool provides limited information about how these search phrases are utilized, which similar terms exist, and if the topics are phrased as a question or a comparison.

This is extremely useful if you’re at a loss for topics to write about on your blog or social media channels.

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Often, content marketers operate best in teams. This is because the more hands on your project, the more content ideas you will have and the more human resources you will have to generate some incredible content.

Typically, in an ideal setup, there are the following:

  • A person who conducts content research.
  • A group of very proficient authors.
  • Editors who are committed to maintaining a high standard of quality.
  • Marketers who are responsible for the distribution of content.

You may even hire a graphic designer to create visually appealing images or infographics.

To make this configuration work, you’ll need a platform that facilitates collaboration, file sharing, and project tracking.

Here are some of your top options.

9. Google Docs

Many content marketing teams now use Google Docs, as it is the most commonly available (and free) content collaboration tool.

This cloud-based document editing software enables collaborative work on a single document by several users.

Google Docs includes every functionality you might want in a word processor. You may change the fonts, make bulleted lists, insert tables, and insert photos, among other things.

Additionally, Google Docs makes it simple to share files with other users via the conveniently located “Share” button in the upper-right corner of the screen.

Additionally, you can specify the access rights of persons who receive the link to your document:

If users are allowed to add comments, they can do so by highlighting specific sections of the material.

Additionally, users can suggest improvements to help speed the editing process.

This enables content marketing teams to collaborate on material in real time and stay on the same page (literally).

10. Asana

Asana is a project management application that enables teams to collaborate on projects, track deadlines, and exchange information.

Within Asana, you may assign tasks to users, provide comments, track the status of your projects, and collaborate on documents with other team members.

This enables you to meet deadlines and assure the quality of all of your work.

11. Slack

Slack is likely the most popular tool for organizations, marketers, and teams to collaborate.

This is because of its user-friendly interface and, let’s face it, enjoyable environment, which enables users to share photographs, documents, memes, and videos.

Slack is intended to take the place of email communication.

Additionally, it benefits the administration of the business by allowing you to watch when your staff log in and log out.

What does this have to do with content creation?

To be sure, communication between all divisions is critical in any firm.

Slack enables cross-departmental collaboration and ensures that each piece of communication reaches the intended recipient.

For instance, your SEO team can simply give the post’s target keywords, your writer can quickly produce the initial draft, and your editor can polish your content — all within Slack.

This saves time and expedites the process of content development.

12. Dropbox Paper

If you already use another communication software and are looking for a way to collaborate on files, you should check out Dropbox Paper.

This is a simple, cloud-based application that enables you to:

  • Produce content.
  • Include files.
  • Include visuals.
  • Make a to-do list.
  • Almost everything else you’d expect from a word processor is included.
  • Additionally, you can invite additional users to edit, comment on, and share your document.

In other words, it’s a more streamlined and uncomplicated version of Google Docs.

If you’re deciding between Dropbox Paper and Google Docs, the answer is entirely dependent on your team’s tastes and particular requirements.

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Effective content marketers are not only adept at creating compelling material, but also at optimizing it for search.

While the quality of the writing is critical, there are still other elements to consider, such as the right use of subheadings and keyword optimization.

Here are a few tools that might assist you in quickly focusing on content optimization.

13. SEMrush

SEMrush is a preferred tool among SEO experts because to the abundance of data and insights it gives, not just for SEO but also for competitor analysis, content development, and link building.

SEMrush is a premium search engine optimization tool (with a limited free version) that enables users to conduct keyword research, monitor competition content strategies, find backlink opportunities, and inform their paid advertising plan.

The Keyword Magic Tool can help you discover high-volume, low-competition keywords that you can then utilize to generate web page and blog post ideas.

Then, you may utilize the SEO Material Template and SEO Writing Assistant to improve the search engine optimization of your content.

This will aid in the growth of organic traffic, the acquisition of backlinks, and the differentiation of your website from the competitors.

14. Yoast SEO

As a content marketer, you’re very certain to be familiar with WordPress — the most widely used content management system for website building.

If you’re already using it in your projects, the Yoast SEO plugin is a must-have.

Once installed, Yoast analyzes your content in real time for readability and SEO friendliness.

Additionally, it underlines the unique concerns you should keep in mind as you work:

Additionally, you can utilize Yoast to assign a focus keyword to each individual post.

This will present you with a checklist of objectives to guarantee that your content is optimized.

Bear in mind, though, that Yoast is not the end-all-be-all of SEO.

You should still undertake keyword and competitor research independently (or with the assistance of more complex SEO tools) to ensure that your content is adequately optimized.

15. Surfer SEO

Surfer SEO is one of the best tools available for creating SEO content.

Essentially, Surfer SEO analyzes the top search results for your desired term and then provides a list of ideas to assist you in creating search-engine-friendly content.

These options may include setting a word count goal, putting your target term in the page title, or increasing keyword usage throughout the page.

Additionally, Surfer SEO includes documents that enable you to produce, analyze, and optimize your content all in one location.

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It is one thing to develop material that is optimized for search engine bots; it is quite another to create information that users want to read.

A successful content marketer is capable of doing both.

With the following tools, you can increase the readability of your material, which will not only increase traffic but also inspire visitors to read it from beginning to end.

16. Grammarly

Grammarly offers a free Chrome extension that evaluates your text for grammatical and readability faults.

It is compatible with Google Docs, social media, and a range of other content platforms.

Grammarly alleviates the stress associated with proofreading your work for spelling and readability mistakes.

You may edit your text in real time, ensuring that it is error-free and optimized for your audience’s reading level.

17. Hemingway App

While the Hemingway App, like Grammarly, is a free online writing assistance, it is distinguished by the fact that you paste your work directly into the content editor.

After that, the program assesses your material for readability, passive voice, and any spelling or grammar errors.

Why is readability critical?

To be sure, each audience has a different level of comprehension when it comes to the subject matter you’re writing about.

For instance, writing about SEO for marketers will almost always include more complicated jargon and explanations than writing for a lay audience.

Grammarly and the Hemingway App both assist you in condensing your information and writing in a manner that makes sense to your intended audience.

As a general rule, aim for a readability “grade” of 5 to 8 for the majority of your readership.

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Let’s face it – even the world’s most competent content marketers can improve.

They just require a sharper picture of certain performance measures in order to determine what works and what does not, as well as how to translate these insights into data-driven decisions.

The following are some of the top content analytics solutions for achieving all three aims.

18. Inspectlet

Inspectlet tracks user activity in real time so you can see how long users spend on your website, how they interact with your content, and which aspects capture their interest.

This is one of Inspectlet’s primary advantages over other analytic solutions on the market.

Additionally, you can use this tool to determine where your website is lagging if a visitor leaves your website due to a problem.

You can use these stats to help you generate content that is more enticing to your viewers.

19. Google Analytics

It’s impossible to overlook Google Analytics while discussing the best analytics tools.

Google Analytics is a free web analytics tool that can assist you in improving your content, optimizing your website, and determining the source(s) of your traffic.

Google Analytics makes it simple to track critical engagement data like page visits, average session time, and bounce rate.

This will enable you to identify the types of material that are most appealing to your current audience.

For instance, if you see that your email marketing material performs considerably better than other postings, you can focus only on that subject to maximize your results.

To learn how to integrate Google Analytics into your website, you can follow their step-by-step guide here.

20. Raven Tools

Raven Tools offers a comprehensive suite of SEO and analytics tools to assist you in increasing online traffic and optimizing your content.

Raven Tools is a good choice for companies wishing to develop precise analytics reports and gain insight into how to create better content for users, as it is trusted by thousands of agencies.

Additionally, Raven Tools includes tools for keyword research, competitor analysis, and backlink analysis, allowing you to develop a comprehensive SEO plan.

You may then monitor your content’s success in terms of keyword ranks, traffic, and social media shares.


In today’s marketing environment, content marketers are frequently forced to wear multiple hats in order to execute their work efficiently.

After all, content is the lifeblood of every digital marketing plan – the secret sauce that enables your business to establish itself in the online world.

While one could argue that content marketing is not entirely about who has the bigger guns, in a competitive world, tools can make a significant difference.

You’ve uncovered some of the best tools for creating excellent content like a pro in this guide.

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