5 Best Digital Marketing Hacks to Increase Sales

Digital Marketing

Digital marketing is the most efficient method of reaching your target audience, directing focused visitors to your website, generating high-quality leads, and finally closing purchases. To develop a digital marketing strategy that promotes business growth, it is critical to grasp the following:

What budget should be set aside for digital marketing?
Which strategies will yield the highest rate of return on investment (ROI)?
Which channels will aid in the acquisition of high-quality leads?
What can be done to improve the buyer experience as a whole?
How can true success be quantified?

Regardless of the size of your business, a thorough understanding of what happens when you implement your digital marketing plan is crucial for making more informed decisions that result in great outcomes. As such, having the appropriate tools, procedures, and people in place can only assist you in achieving your other business objectives.

Here are 5 powerful digital marketing hacks that will help you increase sales now:

1. Create stellar content for digital marketing

The key to making content work for you in terms of increasing awareness, leads, and sales is to ensure that you’re adding significant value. This means that the topics you write about and the advice you provide are relevant and consumable to your target audience.

One of the most common mistakes I see businesses make is to create content in the belief that it would immediately garner attention. Recognize that your content strategy should be oriented towards both short- and long-term objectives. You are, in fact, competing in a marathon, not a sprint.

There are numerous content categories to explore, so let’s examine a few and discuss their associated benefits:

  • Blogging: conduct research on themes that are currently being searched, including the hashtags used by your target audience. Contribute to such discussions by producing thoughtful blog articles.
  • Infographics: Because visual content is easy to digest, create infographics to increase website engagement, increase time on site, and include a CTA (call-to-action) encouraging people to learn more about what you have to offer.
  • Guides and eBooks: whether or not you choose to gate your material, what matters is that they are successfully used as lead magnets. You may do this without gating the content, as inserting CTAs throughout will still help you determine what promotes engagement and what does not.

2. Run social ads

It’s a no-brainer to advertise on social media networks. Assume you’re responsible for lead generation for a B2B SaaS product and need to determine how to generate sales-qualified leads that convert to prospects – which social networks should you consider?

Consider the following three: LinkedIn, Facebook, and Twitter.

You’ll be able to segment your audience into unique personalities, test numerous creatives and messaging, and collect data to see which ones perform best. As with any advertising plan, ensure that your social ads are linked to their own landing pages and that the copy on the ad and landing page is identical. Additionally, take into account the following:

  • Make the most of your content assets to generate leads and queries.
  • Ascertain that your messaging communicates a distinct problem and solution.
  • Develop a variety of creative elements to stave off ad weariness.
  • Adjust and fine-tune as you go. In other words, place a premium on progress rather than perfection.

3. Develop robust email marketing

Once you’ve gathered lead information from your website, the natural next step is to create automated lead nurturing routines. To create efficient workflows, you must first map out the customer experience and then connect your email strategy with it.

Here are some critical points to bear in mind while you create yours:

  • Arrange your material according to your leads’ lifecycle stages.
  • Enable lead scoring so you can track what factors influence engagement and movement between lifecycle stages.
  • Segment and individualize.
  • Experiment with various subject lines and copy.

4. Host webinars

Invite guest speakers to assist in co-hosting your webinars and even conduct interviews with satisfied consumers who use your product/services. According to Xant, 73% of sales and marketing executives believe webinars are one of the most effective methods for generating quality leads. Indeed, a single webinar has the potential to generate over 1,000 leads.

To ensure the success of your webinars, take these steps:

  • Conduct research and select an appropriate topic. As with blog themes, webinar topics should be driven by searcher intent and target audience needs, i.e. the problem you answer.
  • Determine your webinar’s promotion approach. Unlike other forms of advertising that are used to market a guide or a direct query, webinars require at least 1-2 weeks of promotion.
  • Create a series of promotional and reminder emails.
  • Advertise on social media and even search engines.
  • Break free from the confines of a PowerPoint or Google Slides-only presentation. Make your webinars interactive.
  • Assure that the webinar is available on-demand and then follow up with a series of emails and ads to continue to increase interest, which subsequently converts to opportunities.

5. Push a growth hacking approach

Growth hacking adopts the technique of trying practically everything possible during the buyer experience in order to acquire insight into what causes a lead to become engaged and ultimately convert to a sale. The beauty of growth hacking is that it can be applied to any digital marketing approach.

Here are some concrete examples:

  • Conduct A/B testing on headlines and call-to-actions for targeted landing pages that are connected to your ads and homepage.
  • Customize your emails based on segmentation and even personas.
  • Create different content clusters from your blog posts and analyze which one generates the highest quality leads that convert to actual sales possibilities.

Conclusion

What distinguishes excellent digital marketing from great digital marketing is not simply your capacity to spend a lot of money, but also your ability to demonstrate the actual problem you solve with that money. In other words, you’re offering a solution to a specific problem and can demonstrate how you’re capable of doing so.

More precisely, individuals purchase from individuals, not businesses. As a result, being real in your approach and avoiding the transactional sell can only benefit you in the long run.

Finally, continue to merge your intuition with the facts you acquire in order to advance your business. Consider digital marketing as more than a one-to-one — money in, money out — solution. Rather than that, leverage the power of digital marketing to generate awareness that transcends a single piece of creative or content. By adopting this perspective, you can ensure that the needs of your target clients remain top of mind, thereby supporting your growth objectives.

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