Businesses, without a doubt, require a website. Regardless of how potential customers learn about your company, many of them will visit your website before making a purchase. A website has evolved into an electronic “business card” in some aspects. And if you don’t have one, your company could not be taken seriously.
At a bare minimum, your website should have your company name, contact information (usually email, phone, and address), and a statement about what you do and who you do it for. Furthermore, the URL should be simple to relate to your company name and as short as possible. Websites with the dotcom suffix are preferred, but other suffixes, such as dot net, can also be used.
Beyond the essentials, the content you present should reflect your goals. Listed below are a few conceivable goals.
1. Entice customers to visit your retail store.
You’ll need to encourage visitors to come to your site, make it easy for them to get there, and possibly have them schedule an appointment. Many websites provide photographs and/or videos of the establishment, product, or service result to entice visitors to come. Restaurant websites, for example, frequently display images of the dining area and the food. Menus and wine lists are supplied on a regular basis.
When a potential consumer agrees to visit, the company should make the process as simple as feasible. At the very least, include your address. Explain the intricacies if getting to your location is difficult. If a well-known landmark is available, use it. Display driving directions and provide a link to a map app. Demonstrate how to make advantage of public transit. Make it simple for people to find your business.
Finally, if an appointment or reservation is necessary, such as at a hair salon or restaurant, allow users to make them on your website.
2. Get prospective customers to contact you.
This can be done via phone, email, or the website’s “contact us” page. You should persuade potential customers to call, just as you might persuade them to visit a physical site. Concentrate on the outcomes you’ll achieve (e.g., weight loss, increased profitability, a more attractive appearance, etc.).
“What’s in it for me?” will be a question on the minds of potential customers. Case studies that show how you have added value to others, as well as testimonials presented through quotations or films, can be useful. People want confirmation that buying your product or using your services is the right decision.
3. Allow a business to contact prospective customers.
Getting prospective consumers to give you their email address can be gold if you have a good email marketing platform. This allows you to market directly to your customers. Websites are sometimes created to collect mailing addresses, feed direct mail operations, or collect phone numbers for outbound solicitations.
Getting something you want often necessitates giving something of worth. For example, in order to entice prospective consumers to supply an email address, you may offer to send them the results of a free diagnostic test.
4. Facilitate the selection of a product/service.
Websites can sometimes provide enough information for potential customers to generate a strong hunch about what they’ll buy. Automobile dealerships, for example, usually publish precise specifications and even permit visitors to inspect their inventory. We found the last car we bought on the internet.
We bought it after a quick test drive. We, the buyers, considered the sale closed at the online stage until anything unexpected happened when we saw the car in person.
5. Sell online
You’ll require a strong ecommerce platform. There are numerous options available at various price points. You’ll also need a mechanism to get the goods or service to the customer. Make sure your products are easy to find, that the benefits of buying them are explained properly, and that the ordering process is as straightforward as possible.
Finally, you’ll need to attract a huge number of visitors to your site. Thousands, if not tens or hundreds of thousands, of visitors every month are what online marketing is all about.
Start with the end in mind while developing your website. Ask yourself what you want to achieve, and then build your website to achieve that goal.