Businesses are recognizing the need to modernize as the world gets more acquainted with technology. People nowadays have smartphones, and texting is the most popular method of communication. The average person opens a text message in three minutes, and the majority of customers prefer to communicate with businesses using text messaging. As a result, businesses should begin to adapt their marketing strategies to meet the needs of contemporary demographics.
Navigating the marketing industry is a perilous game, because for every genuine company that offers their services, there are ten more eager to take advantage of a small business’s consumer data. So, how can a small business choose the correct marketing software and put it to work for them?
We’ve put up a list of the best SMS marketing software and services. These companies are well-known in the marketing world for their technological advancements, and they all have positive reputations based on their work with hundreds of clients.
Table of Contents
- 1 1. Podium: Best Messaging Software for Local Business
- 2 2. Bitrix24: Best Free Marketing Software
- 3 3. Constant Contact: Best Email Marketing Software
- 4 4. TextMagic: Text Message Marketing Software
- 5 5. Attentive: Personalized Mobile Messaging Software
- 6 6. Birdeye: Best for Small Businesses
- 7 7. Drip: Best for E-Commerce
1. Podium: Best Messaging Software for Local Business
Podium offers a variety of marketing programs focused at contacting customers via text messaging to its clients. They’ve worked with more than 100,000 companies and have received extremely excellent feedback. Podium monitors and analyzes consumer interaction data to determine the most effective message campaign for your company, as well as assisting you in developing the most effective overall marketing plans.
Customers typically find it inconvenient and even unethical for businesses to approach them directly without their permission. As a result, businesses must make it a point to entice customers to sign up for text message sign-up lists that inform them about discounts, bargains, or sales. Podium aspires to create novel texts that entice people to sign up for businesses’ mailing lists, resulting in increased customer connection and businesses that are better in tune with their consumers’ needs.
2. Bitrix24: Best Free Marketing Software
With its free edition, Bitrix24 provides a wide range of services to businesses, including simple email marketing strategies. While we prefer Bitrix24’s commercial edition, which costs only $99 per month, the free version still has a lot to offer when compared to other free SMS marketing software on the market.
Small businesses and startups with limited marketing budgets should use Bitrix24 as their first marketing company, particularly if they also want to learn the ropes of customer relationship management and lead management.
3. Constant Contact: Best Email Marketing Software
Constant Contact is a corporation dedicated to providing services to companies of all sizes. Constant Contact’s email marketing automation gives small businesses the tools they need to manage their email marketing. They can assist organizations in creating the ideal introductory email or determining a schedule for sending out well-crafted automated emails.
As a new firm, it’s critical to develop your brand, and email marketing makes it simple to contact big groups of potential clients. The problem with this strategy is that it might be difficult to appear as a respectable small firm that provides legitimate services. When it comes to walking the email marketing tightrope, Constant Contact can help you find the correct technique.
4. TextMagic: Text Message Marketing Software
TextMagic specializes in assisting businesses in establishing their brands using text messaging. As we previously stated, most customers prefer to contact with their businesses by SMS, and with good reason. Texting is convenient because it can be done from anywhere and is less formal and to-the-point than contacting a company directly. Furthermore, many customers believe that texting business support is faster than sending an automated email, and TextMagic strives to meet that expectation.
TextMagic works by assisting businesses in fully integrating text messaging into their daily operations. That means incorporating texts into your business workflow, using messaging platforms to keep employees informed and connected, and, most crucially, using SMS software platforms to communicate with consumers. TextMagic can assist your organization determine when scheduled messages, automated messages, alerts, updates, and warnings should be sent.
5. Attentive: Personalized Mobile Messaging Software
While we’ve selected a few companies that work with small enterprises, our top pick for small businesses and startups is Attentive. Working with a well-established marketing business to assist you figure out what your brand is and what you’re trying to communicate as a company is a good idea if your company is just getting started.
With their approach to customised SMS messages that make each consumer feel unique and appreciated, Attentive caught our attention. In an increasingly digital world, it’s critical to set yourself apart from the competition, but how can you accomplish that when your company’s name appears alongside a hundred others offering SMS marketing services? Attentive lives up to its name by experimenting with innovative ways to communicate with clients via text in order to elicit action and encourage communication.
6. Birdeye: Best for Small Businesses
Birdeye works with businesses of all sizes to help them improve their customer communication. Even well-established businesses with hundreds of thousands of clients may need to change their marketing strategy from time to time. Growth is the key to any successful firm, and effective marketing aims to generate as much growth as possible.
Birdeye helps convert leads from key search engines and social media sites, as well as allowing clients to plan appointments and leave reviews immediately via SMS. They would be a good fit for any company wishing to move into the current era and completely participate with SMS marketing software. Because of their huge size of operations and staff, they are suitable for more well-known organizations wishing to modernize their marketing strategy.
7. Drip: Best for E-Commerce
Drip, a modern marketing software company that delivers tailored texts and emails for businesses to better communicate with their consumer groups, comes in last on our list. We believe that in order to develop to any significant level, any e-commerce firm must have a strong online presence. After all, there are a million e-commerce firms vying for the same locations, and unless your business is really specialised, you’ll be up against a lot of them.
When it comes to customer contact, Drip allows clients to create a distinct persona. Rather than merely sending out sales alerts and promoting reviews or feedback, Drip tries to come up with fresh and unique reasons for contacting a consumer, as well as communication techniques that feel natural and actively urge customers to reply and connect. We believe that an e-commerce firm will grow best with Drip and its unique approach to consumer contact if it develops a brand that communicates differently.