When planes experience technical failure, why don’t they crash more frequently? With all of the moving parts in a plane, it would appear that something would go wrong quite quickly. So, why doesn’t this happen more often? One of the most important reasons is checklists.
Before pilots press the button to begin taxiing and taking off, they go through a detailed pre-flight checklist to ensure that everything is operating as it should be.
Entrepreneurs wishing to get high search engine optimization (SEO) ranks could learn something from this case. They can construct their own checklist to ensure that everything is flawless before publishing their next internet content. The answer is no, an SEO checklist will not keep you from crashing and burning. However, it will assist you in ensuring that your post has the best possible possibility of ranking highly in Google.
Consequently, before you publish your next piece of web content, make sure it passes through the nine-point checklist below for the finest SEO recommendations.
Table of Contents
- 1 1. Keyword Research
- 2 2. Research the Competition
- 3 3. Write the Keywords-Focussed Content
- 4 4. Add the keyword in the title of your page.
- 5 5. Add the Keyword in your header
- 6 6. Include the keyword in both the image’s name and alt-tag to increase visibility.
- 7 7. Include the keyword in both the URL and the body of the post.
- 8 8. Include internal links.
- 9 9. Most crucial SEO tip is to get external links.
1. Keyword Research
The first step is to simply select the search term or phrase for which you want the post to appear in search results. If I’m writing about the greatest dog toys for small dogs, I’ll want to know what people are truly looking for when they search for the best dog toys for small dogs.
The quickest and most accurate way to do this is to utilize Google Keyword Planner, which is a free tool that will provide you with a rough estimate for any search keyword. (Although the Keyword Planner is free, you may be required to have an AdWords account in order to access it.)
For example, I discovered that the search term “little dog toys” generates 590 monthly searches, which is far greater than any other related combination of words I could find. This is a subject on which I’m still not really ready to begin writing, however. First and foremost, I must conduct some study.
2. Research the Competition
Now that I’ve identified a phrase for which I’d like to compete, I’m going to go undercover and conduct some reconnaissance!
Access Google.com through your web browser’s “private browsing” mode (“Incognito” in Chrome, “Private” in Safari and Firefox, “InPrivate” in Internet Explorer) and enter your password. For example, in my company, we use “private mode” when searching because we don’t want Google using our past search history to impact what we see on the search results page.
Check out the material on page one of Google, paying no attention to any of the ad results that appear at the top. The top ten (or so) outcomes will serve as your competition! What exactly are they lacking? Do you think you can do better?
3. Write the Keywords-Focussed Content
Knowing what your competition looks like now allows you to generate content that will completely outperform those individuals in their respective fields of expertise. This is likely the most challenging step, but it is also the most critical. It has to be absolutely wonderful.
I don’t care if you’re writing a blog post, setting up an ecommerce store, or constructing a sales landing page. It must be superior to the competition, or otherwise neither Google nor your target audience will take notice.
Check out “How to Become a Millionaire: The Ultimate Guide” for an example of an article I recently created that was written specifically with this objective in mind. My goal with that post was to create outstanding content on the subject matter. So, how did I fare?
4. Add the keyword in the title of your page.
This should go without saying, but I’ll mention it anyway: your page title should contain your keyword, but that does not imply that it needs to be exact in spelling (though it can be).
Apart from that, the title must be compelling enough that people will want to click on it! For example, PT from PTMoney.com, who posted a fantastic piece about “earning extra money,” is an excellent example of this. However, rather than using a drab headline such as “Make Extra Money,” he chose “52 Ways to Make Extra Money” as the subtitle. That sounds like something I’d be interested in reading.
5. Add the Keyword in your header
Most webpages can be organized by placing a huge title at the top of the page, followed by multiple sub-headers scattered around the page (like the sub-headers in this post).
This organization is beneficial not just for those who are skimming blog post articles, but it is also beneficial for Google in terms of determining what your blog post is about. As a result, be certain that your precise keyword phrase appears at least once in your sub-headers.
6. Include the keyword in both the image’s name and alt-tag to increase visibility.
Following that, if your blog post contains photos, you can use those images to help Google understand the content of your post. There are two options for accomplishing this:
- The image’s title
- The image alt tag is used to describe the image.
You can alter the image name by simply renaming the image on your computer before transferring it to the server. Instead of a file with the name “2831274.jpg,” you can rename it to something more descriptive, such as “little dog toys 1.jpg.”
The “alt tag” is something you create after you upload a photo to your website and before you publish it. It’s not necessary to get technical to understand that an alt tag is just text that is shown by a web browser if a photo cannot be loaded for some reason.
7. Include the keyword in both the URL and the body of the post.
The URL of your blog post is yet another manner in which Google can determine what your blog post is about. To put it another way, we’re talking about the part of your URL that follows after the “.com” (or .net, .org, or whatever you use). Take, for example, which of the following URLs do you believe will be more appealing to Google when selecting whether or not to display a specific page?
If you guessed the second option, you are correct. While the former may not completely derail your SEO efforts, the latter will unquestionably assist you in demonstrating to Google what the content is about.
If you aren’t talking about your best material, why should anyone else care about what you are talking about? In order to do this, it’s critical that your most valuable SEO content is linked to from other pages on your website.
Yes, this means that you may need to go back and modify some older posts in order to include links to the wonderful new stuff that has been created.
Okay, now we’ve arrived to the most important point: external links.
External links are links to other websites that are not affiliated with your own. When determining the quality of a post, Google largely depends on external links to make its decision. Isn’t it clear that this makes perfect sense? You can talk about yourself and your own abilities for as long as you want, but no one will take you seriously. However, as soon as other people start raving about you, other people start taking note.
While creating excellent content may result in some links, the reality is that you will need to engage in some “link building.” For this to happen, you must reach out to other website owners in the area and request links. Backlinko.com has some excellent advice on how to obtain these links, which I find to be really helpful.
Although the above nine-point checklist does not cover all a person could possibly want to know about SEO, by merely following it, you will be light years ahead of the competition and your posts will almost certainly receive major SEO traffic.