Even if you operate in a specialized market, that many potential clients is impressive for any business. When there are a billion people watching, almost any firm can attract a few new consumers. But how exactly do you go about using WhatsApp for marketing purposes in the first place? After all, “no advertisements, no games, no gimmicks” is famously imprinted on it. So, as a marketer, how do you penetrate into this massive network of millions?
The solution is quite similar to text message (or “SMS”) marketing. You only need to sign up, add a phone number, validate it, and begin collecting opt-in users.
So, if you want to utilize WhatsApp for marketing, you’ll have to create a campaign to collect WhatsApp-specific phone numbers. Fortunately, you only need a checkbox or a form field to create a WhatsApp recipient list quickly.
What companies benefit from WhatsApp?
Businesses of all sizes can reap the benefits of using WhatsApp, but those that do business globally often find it to be especially useful. For those that already serve clients from throughout the world, communicating with them via WhatsApp could help you develop a stronger niche.
India, Mexico, Russia, and Brazil are among WhatsApp’s most important markets as of this year (2017). There are almost 200 million active users in India alone!
No matter how you look at it, WhatsApp is a goldmine for foreign sales. Having determined whether WhatsApp is right for you, how do you actually get started with it?
Getting started with WhatsApp
Because WhatsApp sends communications using mobile data, there are no international phone or text message fees. Rather than using a lot of phone data to communicate, you only use a little.
To put it another way, if your business has a Wi-Fi connection, you can begin using WhatsApp to directly promote to overseas customers. Additionally, if you currently have an SMS marketing strategy in place, you can use virtually everything you’ve learned to market via WhatsApp.
One of the biggest differences between SMS and WhatsApp marketing is that the former is fully automated while the latter is not. That means it takes a real marketer a real amount of time to send a marketing blast.
However, if you’ve already composed the messages, the most time-consuming step is adding all of the recipients to your communications.
Create a WhatsApp contact list now that you have a WhatsApp account set up.
Creating a WhatsApp marketing contact list
If you’ve used email or SMS marketing campaigns in the past, you’re already familiar with how to create a mailing list.
Basically, provide free access to some high-quality information or content in exchange for users’ contact information. Except that in this situation, you want to know if they utilize WhatsApp instead of just their phone number and email address.
If they do, you can add an option to your contact form that says “Contact me via WhatsApp instead of SMS” (or something similar) so you know for sure that you have eager WhatsApp users in your marketing funnel.
After that, you can utilize a standard SMS marketing plan to engage existing consumers and attract new ones by sending them nearly identical messages.
WhatsApp marketing, on the other hand, differs slightly from SMS marketing in many ways.
Sending your promotional texts
The logistics of how you will proceed must be established before using WhatsApp for marketing. There’s no way to deliver a blast to a large group of people via an MMS. WhatsApp’s Broadcast feature, on the other hand, is an option. With this tool, you can send the same message to up to 100 people at once without disclosing who they are.
So you may deliver the identical message to a large number of people without disclosing their contact information. Because it’s WhatsApp’s default setting, you’ll never unintentionally expose someone’s phone number to someone else. That’s a huge privacy advantage.
Another major advantage of using WhatsApp is knowing that the person who receives your message has a smartphone. The benefit of knowing your subscribers can view more content is that you may include a link to it with confidence. If you wanted to, you could reuse your SMS strategy’s messages while also including links to more engaging content for your receivers. It also allows you to email recipients URLs to your conversion pages, so they may convert directly on their phones.
In a word, this implies you can reach out to clients anywhere in the world and have them convert right away.
That’s a fantastic chance for any business. Is it, however, successful?
Costs associated with it
Any marketing campaign’s true cost must be taken into consideration. WhatsApp, on the other hand, eliminates this concern. For the first year, it’s free for everyone. After that, it costs 99 cents every year.
There is no company in the world that cannot afford to spend one dollar a year on a single marketing channel. This means that thousands of dollars a year is nearly certain to be paid out for services you don’t use.
There’s no reason not to use WhatsApp for marketing, especially given the low cost (and huge potential) of the service. Don’t spend a cent if you don’t like it after a year of free use; just go back to your old habits.