However, if you’re creating a blog to make money and you’re not truly interested in writing in the first place, you’re mostly wasting your time. Blogging isn’t only a scientific or formulaic endeavor. You’ll encounter a tidal wave of dissatisfaction and upset if you don’t have a great passion for your craft.
Why? While it is very simple to start a blog, it is a huge task to produce some form of traffic and profit from your laborious efforts. To establish an audience or achieve mass saturation with your prose, you must be laser-focused and persistent. It requires time, as well as long, drawn-out evenings spent burning the proverbial midnight oil.
You can take it from me. I can bask in the warm glow of success as a blogger who has created a big platform with hundreds of thousands of monthly visits. However, I can’t enjoy the independence and passive income that my site has provided for too long. Any blog can perish if it isn’t continually updated with new information.
So, what does it take to build a profitable blog and earn money online? I believe it depends on what you consider to be successful and what you consider to be profitable. If you want to make money blogging, you’ll have a long road ahead of you if you’re like millions of other potential bloggers out there.
But if you’re ready to put in the time and effort, and if you can stay consistent over the years (and yes, I said years), you can most likely make a good living online. In reality, your blog may be one of the best sources of passive income generating, and if done correctly, it may attract the proper clients and customers regardless of industry or specialization.
Table of Contents
- 1 How to Start a Blog: Step-by-Step
- 1.1 1. Pick a Topic
- 1.2 2. Select a Platform
- 1.3 3. Pick a Domain Name
- 1.4 4. Find a Good Web Hosting Company
- 1.5 5. Caching and Content-Delivery Networks (CDNs)
- 1.6 6. Enable Permalinks
- 1.7 7. Install the AMP plugin
- 1.8 8. Install Google Analytics
- 1.9 9. Setup Google’s Webmaster Tools
- 1.10 10. Learn SEO the Right Way
- 1.11 11. Regulary Build Useful Content
- 1.12 12. Sign Up to an Email Marketing Platform
- 1.13 13. Build a Lead Magnet
- 1.14 14. Build a Digital Product and Position Your Offers
- 1.15 15. Create a Sales Funnel
- 1.16 16. Get Social
- 1.17 17. Market Your Content
- 1.18 18. Monetize Your Content
How to Start a Blog: Step-by-Step
Okay, if I haven’t already dissuaded you, and you’re serious about starting the next Mashable, TechCrunch, or whatever other blog you think would be massively successful in your eyes, then here’s what you need to do in a step-by-step method. The more you prepare and plan, the more probable it is that you will succeed in the long run.
1. Pick a Topic
Make a decision on what you’ll write about. Define a topic or niche and base all of your content on it. This will enable you to not only focus your writing, but also create digital products and services that complement your content.
This allows you to draw clients in by luring them with useful postings, then enticing them with a lead magnet before dumping them into your sales funnel (more on that shortly).
2. Select a Platform
If you’re serious about blogging, you’ll probably want to go with a self-hosted WordPress installation on your own domain.
While you could set up a blog at WordPress.com with a subdomain like myblog.wordpress.com, you’ll get greater traction with a self-hosted solution and then be able to use subdomains on popular platforms for content marketing.
3. Pick a Domain Name
Custom domain names are essential if you intend to make money from the blog you launch. Rather than using a third-party-hosted subdomain, pick a short yet keyword-rich (if possible) domain name that is representative of your target topic, industry, or niche. You can get your domain from BlueHost, HostGator, 1&1 Hosting, or any other number of domain name providers.
If you’re concerned about things like SEO, you should consider the following while choosing a domain name:
- Use a well-known top-level domain (TLD) like .com or .net.
- Keep the domain name as brief as possible, no more than 15 characters.
- Try not to buy a domain name that contains hyphens, as these are more commonly linked with spammers.
- To rank or categorize content, avoid utilizing self-hosted subdomains.
4. Find a Good Web Hosting Company
There are plenty decent hosting firms available. There are nearly limitless alternatives if you want to build a WordPress, self-hosted blog. The main thing is to do your homework and choose the best one for your needs and budget, as well as to confirm that the service-level and up-time guarantees are in place.
You should probably start with either a Managed WordPress solution or a Virtual Private Server (VPS) and scale from there. Once you reach a few thousand visitors per day, you’ll probably require a dedicated-hosting option with a CDN.
5. Caching and Content-Delivery Networks (CDNs)
To ensure that your webpages are sent as quickly as possible, use a solution like W3 Total Cache or WP Super Cache and enable browser caching. This may not appear to be as significant at first. However, when you expand and your traffic grows to thousands of visitors every day, this will become crucial. Use Google’s Page Speed Insights to test things before and after the installation.
It’s also critical to set up a CDN, which will accelerate the global delivery of your material. For example, your page may load swiftly in the United States, but what happens when someone in Australia attempts to access your content? CDNs replicate data across several repositories throughout the world, allowing for ultra-fast content delivery.
This is vital for the user experience because most people will abandon a website and go on to the next one in the search results if they have to wait even a few seconds for it to load. W3 Total Cache interfaces with Amazon’s AWS and MaxCDN, two excellent CDN choices.
Before you begin, enable permalinks in WordPress, which will provide you with great canonical URLs that are SEO-friendly. Permalinks are located within the settings > permalinks section of your WordPress admin and select the post name option.
7. Install the AMP plugin
The Accelerated Mobile Pages (AMP) Project is a Google initiative to make a major portion of their material mobile-friendly. With scaled-back JS and minified CSS code, the AMP specification, which you can read more about here, helps to slim down a webpage to its fundamental structural components, resulting in lightning-fast page speeds.
8. Install Google Analytics
Install Google Analytics to keep track of your progress as you build out your blog. This is a terrific way to keep track of your results when you’re using the URL campaign builder to drop links in social media and other places so you can figure out where your traffic is coming from.
9. Setup Google’s Webmaster Tools
Anyone serious about making money from their blog should use Google’s webmaster tools to determine what keywords they’re ranking for and any messages that may affect their ability to rank. You’ll be able to upload an XML sitemap and track keyword impressions and click-through rates as well. This is one of the most essential tools for increasing your site or blog by analyzing your efforts on a regular basis.
10. Learn SEO the Right Way
Although you shouldn’t start a blog with the goal of optimizing it to the point of oblivion, you need at the very least be aware of the fundamental concepts of search engine optimization so that you can focus on the major factors that will affect your ability to rank on search engines like Google. Begin by reading Google’s Webmaster Guidelines, then digesting and implementing what you’ve learned. Learning SEO is a long and winding road. You should continually be learning new things and broadening your skill set.
11. Regulary Build Useful Content
If you want to be successful with your blog, you’ll need to create meaningful anchor content. It must be interesting, keyword-focused, intelligent, original, and well-written. Write your material for people, not for search engines. Rather, write material for humans while simultaneously paying attention to what search engines desire. Simply put, it’s a skill that improves with practice over time. It’s also critical to post your material at least once a week.
12. Sign Up to an Email Marketing Platform
Simply put, the greatest way to make money from your blog is through email marketing. This is, without a doubt, one of the quickest and safest ways to make money from your blog. But first, you must sign up for an email marketing platform such as Aweber, ConvertKit, MailChimp, Constant Contact, InfusionSoft, or any of the other numerous platforms available.
13. Build a Lead Magnet
Rather than running ads on your blog (which won’t make you any money unless you have hundreds of thousands of visitors per day) or engaging in affiliate marketing, you should create a topical lead magnet that will sell a digital product or offer that you create in the back-end if you’re serious about marketing anything online. People will be enticed to join your mailing list and furnish you with their email address if you offer a lead magnet.
14. Build a Digital Product and Position Your Offers
Email marketing and lead magnets are both intended to aid in the development of an automated sales machine. To do so, though, you’ll need a digital product, service, or other type of offer in the backend. You can design a variety of offers or items to bring people up the value chain to your high-ticket sales.
15. Create a Sales Funnel
Spend some time developing your automated sales funnel. There’s a lot that goes into sales funnels, but the basic idea is that your visitors will find your content, enter your sales funnel through an offer via your lead magnet or another tripwire, and then be guided through a journey with drip-fed messages at a set interval that will allow you to sell your products and services on autopilot.
16. Get Social
Building a blog isn’t easy by any stretch of the imagination. You must become social in order to assist you on your path to success. Not just by connecting with other bloggers who are interested in online marketing, but also by sharing and communicating with others on social media platforms like as Facebook, Instagram, and others.
17. Market Your Content
Content marketing is the single most crucial approach for creating a blog and increasing your exposure on search engines like Google, and it’s also my go-to strategy for rocketing up the search ranks on Google’s SERPs. Marketing your content is a time-consuming process that entails putting in lengthy, apparently endless hours to create more helpful off-site material that links to your major anchor content, but it’s definitely worth it.
If done correctly, you may utilize this one approach to rank number one on Google’s searches for practically any phrase. There is undoubtedly an art to this, as well as a technical outline and proper execution. In order to advertise your content, don’t try to spam or overstuff keywords in any way.
Content marketing can be done in a variety of ways, including writing essays for Medium.com or Scribd.com, answering questions on Reddit or Quora, and uploading movies to YouTube or Vimeo, among other things. The point is that all content must be beneficial in some way. Don’t try to get the most bang for your buck by doing the least amount of work. If you want to achieve, you must do the exact opposite.
18. Monetize Your Content
Let’s be honest: creating and maintaining a blog may be expensive. You shouldn’t expect to become wealthy overnight. You can, however, take steps along the way to monetize some of your work. Make sure your material is timely, and that your lead magnets assist in funneling individuals into a sales funnel that will eventually sell your high-ticket items.
Apart from that, you can always generate small amounts of cash flow by doing other things like writing articles that direct people to your courses or audiobooks, or creating video tutorials that lead to the sale of a larger package or system that will help people learn whatever it is that you’re really good at.
There are a variety of ways to monetize your material and make money from your blog, but don’t try to cut corners. If you’re serious about your long-term goals, don’t look for a quick buck. If you want to succeed and attain your goals, you must take action and persevere.