If you want your businesses to expand, you’ll need to devote both time and money to marketing. When you’re a large company with plenty of cash to spend on marketing, this isn’t an issue. Here we will discuss Low-Cost Marketing Ideas to promote your business.
These companies may have a whole marketing staff or spend millions on a third-party to launch a campaign, but what if you have a limited marketing budget and time to devote to your startup? Is that to say you should just wait until your business has more money coming in? Certainly not!
Instead, use these 30 low-cost marketing ideas to promote your company without breaking the bank.
Table of Contents
- 1 Low Budget Marketing Ideas for Your Business
- 1.1 Perfect your pitch
- 1.2 Get involved with your community
- 1.3 Ask for referrals
- 1.4 Join face-to-face networking groups
- 1.5 Participate in local business mixers/trade fairs
- 1.6 Apply for business awards
- 1.7 Target influencers
- 1.8 Collaborate with other businesses
- 1.9 Go cold calling/emailing
- 1.10 Work with affiliates and resellers
- 1.11 Offer to speak
- 1.12 Host an event or class
- 1.13 Publish top-notch content
- 1.14 Write for industry publications
- 1.15 Look for ad promo credits
- 1.16 Re-purpose your content
- 1.17 Offer coupons
- 1.18 Run an online contest
- 1.19 Give it away: Low-Cost Marketing Ideas
- 1.20 Check your online listings.
- 1.21 Collect email addresses and send out a newsletter
- 1.22 Brand your vehicle: Low-Cost Marketing Ideas
- 1.23 Create awesome business cards
- 1.24 Live stream workplace activities
- 1.25 Start a podcast: Low-Cost Marketing Ideas
- 1.26 Make it personal
- 1.27 Make the most of employee’s email signatures
- 1.28 Respond to queries: Low-Cost Marketing Ideas
- 1.29 Take advantage of Instagram and Pinterest
- 1.30 Guerrilla marketing: Low-Cost Marketing Ideas
Low Budget Marketing Ideas for Your Business
Perfect your pitch
You should always be marketing your business, whether you’re at a family BBQ, a friend’s wedding, traveling, or watching your kid’s soccer game. Having a captivating elevator pitch is the most effective method to do this.
Given the fact that most people have a limited attention span, this isn’t easy.
“You have 90 seconds, if you’re lucky,” says Robert Herjavec, serial entrepreneur and Shark Tank investor. “If you can’t persuade your audience in that time, you’ve lost the opportunity to make an effect.” Facts and data are vital, but they aren’t the only criterion; you also need to convey in a way that inspires knowledge and trust.”
So, what can you do to improve your elevator pitch? Start by:
- Understanding your target audience’s motivations.
- Using social proof as a tool.
- Telling a story that demonstrates your knowledge and how you’re competent to handle the challenge your audience is facing.
- Anticipating common audience queries, such as “What is your competitive advantage?”
Related: 5 Low-Budget Marketing Ideas for New Startups
Get involved with your community
When most people think about marketing, they envision a large-scale nationwide effort. However, there are instances when you should think smaller and look at what’s going on in your neighborhood.
Is it possible for you to sponsor a 5K charity walk or a minor league team? Is there a place where you may volunteer for a charity or a non-profit? Could you put up a block party with other companies in the area? Is it possible to print bookmarks and drop them off at your local library?
Ask for referrals
The most efficient and cost-effective method of generating new business is through referrals. The issue is that asking for referrals might be unpleasant. Worse, you don’t want to come across as desperate with your request.
Fortunately, there are a number of methods to get a reference without appearing desperate or weird. To get you started, here are a few suggestions:
- Simply request references via email, online, in person, or at the bottom of your invoices.
- Instead of asking everyone, focus on asking your greatest client or consumers.
- Offer incentives such as a gift card, a discount on future labor, a little gift, or a charitable donation in their name.
- Use an email script or a recommend function on your site to make it simple for them to refer others.
- Give referrals
- Ask your customers to like your Facebook page.
- Join a referral or professional networking group.
Referrals: Video Marketing: How SaaS Companies Can Boost User Engagement
Join face-to-face networking groups
Networking is essential. After all, it’s one of the quickest, easiest, and most effective ways to develop genuine business partnerships. Join face-to-face networking groups in your town, such as your local Chamber of Commerce, if you haven’t already.
You may also find future networking events in your region by using applications like Meetup.
Participate in local business mixers/trade fairs
Most coworking spaces, as well as local groups like the Chamber of Commerce, organize local business mixers on a regular basis. Now that you’ve mastered your pitch, make a note of these upcoming events on your calendar.
Attending any industry trade exhibitions is also a good idea. The Balance has compiled a list of useful hints for putting together a successful trade show presentation.
Apply for business awards
Business awards, such as “Best Restaurant of 2018” or “Best Customer Service,” are widespread in many industries and organizations. Not only will this produce free publicity for your company, but if you win, you will be able to display a badge on your website or storefront to increase your credibility.
People buy from people they trust and who they know. As a result, influencer marketing is quickly becoming one of the most widely used marketing methods in the modern world. With so many digital channels at their disposal, influencers can effortlessly promote businesses and services to millions of followers with a single click.
When seeking for influencers, “quality above quantity” is the mantra. Over a huge following, look for high engagement. You should also choose an influencer who is knowledgeable about your sector.
You should give them complimentary products or services in exchange for a product review once you’ve found “your influencer.” This is a widely utilized tactic among YouTube influencers.”
Collaborate with other businesses
Collaborating with a business in your sector is a terrific method to introduce your company to a whole new audience. This can be accomplished through online collaboration via a webinar or offline collaboration via an exclusive event.
If you’re working with a local company, you may simply leave business cards, flyers, or brochures at their office.
Go cold calling/emailing
Cold calling and emailing, believe it or not, are still excellent techniques to generate new business, and they don’t cost you anything but time. After all, if you want someone’s business, you’ll have to go out and get it.
Of course, it takes more than just picking up the phone and dialing someone’s number or sending an email. Cold calling is an art form. Here are some tips to help you make the most of your experience.
- Don’t get caught up in the sale. The goal is to provide you with an opportunity to make your pitch.
- Conduct some market research before contacting someone to ensure that you’re just contacting your target audience.
- Prepare a strong opening statement that contains a greeting, introduction, reference point (something about your prospect), product/service benefits, and a transition to a question or conversation.
- Prepare a script to address any inquiries or concerns people may have about your product or service.
- Make an appointment — you may share your calendar with them so they can see your availability and choose a time that is convenient for them.
- Always greet whoever answers the phone or responds to your email with a smile.
- Send a little, one-of-a-kind promotional item to them.
- On Thursdays, either early in the morning or late in the afternoon, it is recommended that you contact them.
- Don’t give up.
- Setting up an appointment may require three or four contacts.
Related: How to Become a Better Digital Marketing Expert in 2022
Work with affiliates and resellers
Work with affiliates and resellers instead of marketing your business yourself. In exchange for a commission on sales, they’ll generate leads for you. If you go this route, make sure that these fees and commissions are factored into your pricing structure.
Offer to speak
You will have numerous opportunities to speak in front of an audience. In reality, presenters are frequently needed at industry conferences, volunteer organizations, local business groups, community institutions, and libraries. As a result, you’ll gain some exposure, contacts, and name recognition.
Host an event or class
Create your own speaking opportunities if none are available.
Simply organize an event or a lesson at your neighborhood library, college, or coworking space. Then, create fliers and post them in public places such as the library or a coffee shop.
Publish top-notch content
I shouldn’t have to tell you this, but if you don’t already have a blog, stop what you’re doing and get a domain name. This is by far the simplest and most effective method of marketing your company, and it doesn’t cost an arm and a leg.
What if you don’t have any writing experience? It makes no difference. People come to you for advise on how to make their lives better. Furthermore, there are tools such as Grammarly that can assist you in enhancing your writing skills.
Write for industry publications
Reach out to industry blogs and magazines that accept guest writers, while we’re on the subject of writing. You’re exhibiting your expertise in the same way that you blog. More significantly, it draws attention to you from a bigger audience.
Look for ad promo credits
Advertising efforts can be costly. However, if you look around, you might be able to find coupons or reductions for Google or Facebook ads. Some web hosting companies also provide advertising discount codes to their customers.
Re-purpose your content
Do you have any old content lying around? If that’s the case, you can recycle it to give it fresh life. You could, for example, turn a study you completed into an infographic. An eBook might be created from that compilation of blog entries on a specific theme. It’s possible that the podcast you just recorded will be turned into a YouTube video.
Coupons are an excellent way to acquire new clients while also increasing loyalty among existing ones. How many times have you used a coupon to try a new product or a restaurant?
Run an online contest
Giveaways and contests are a tried-and-true approach to raise awareness and introduce your company to potential clients.
Your contest or giveaway should ideally include your products or services, such as the opportunity to win a one-year free subscription to your service or a newly released product.
Promote the contest on social media and make sure the winner is announced.
Give it away: Low-Cost Marketing Ideas
Offering customers a free trial of your service or a free sample of your product may seem counterproductive, but don’t be afraid to do so. If customers enjoy what you’re giving, they won’t hesitate to acquire more of your items or services because they were given the opportunity to “try before you buy.”
Check your online listings.
Hopefully, you’ve already put your company in local search engine directories and made Facebook, LinkedIn, and Twitter profiles.
If so, use a service like Yext to ensure that your information, such as your website, business owners, and contact information, is valid and up-to-date.
Email isn’t quite dead yet. It is, in fact, the favored means of communication among customers. As a result, ensure sure your email lists are growing and being nurtured. You can use incentives like eBooks to entice new sign-ups. I recommend MailChimp or Constant Contact as email marketing services.
If you have a blog, you may send out a newsletter to go along with it. To make your subscribers feel special, consider producing an exclusive newsletter with content that differs from your blog.
Brand your vehicle: Low-Cost Marketing Ideas
All you have to do now is put a magnetic sign on your vehicle with your company name and contact information on it. You’ll be spreading brand awareness the next time you drive by. Try bumper stickers and window decals if you don’t want to be too noticeable. You can also distribute them to friends, family, and current customers to increase brand recognition.
Create awesome business cards
You can make your own customized business cards that stand out at a reasonable price thanks to firms like Vistaprint. This manner, you can give them away everytime you meet someone. You can also drop them off at other establishments.
Live stream workplace activities
Between Facebook Live, YouTube Live, Periscope, and YouKnow, there are a lot of options. Live streaming events such as a behind-the-scenes look at a new product, instructional videos, “how it’s made” videos, or live coverage of a local event are all options.
Start a podcast: Low-Cost Marketing Ideas
Starting a podcast isn’t expensive; all you need is a microphone and a hosting account. That initial investment, on the other hand, is a fantastic opportunity to raise awareness, demonstrate your expertise, and humanize your business. Invite other professionals and business owners to join your podcast so they may promote it to their own audiences.
Make it personal
If you already have customers, take the time to thank them for their support. This could be done by writing them a handwritten “thank you” note or mentioning them in a video or podcast. This goodwill will be returned when they tell others about how you went out of your way to make them feel like a VIP.
Make the most of employee’s email signatures
This is a simple and cost-effective method of promoting your company. Simply add a short line with a call-to-action to your team’s email signatures. Now, anytime they send out an email, potential customers will receive a non-obtrusive marketing message. To book meetings, I like to include a link to my personal calendar.
Respond to queries: Low-Cost Marketing Ideas
Take the time to answer questions on platforms like Quora, join HARO, and participate in industry-related online forums. Not only is this an easy and inexpensive way to establish authority, but it may also help you reach an entirely new audience who may have never heard of you or your company before.
Take advantage of Instagram and Pinterest
Instagram and Pinterest are both excellent tools for telling your brand’s story graphically. Best of all, it’s free because you can just use your phone’s camera — and maybe spend some time editing and uploading.
What types of photographs should you post? Here are a few ideas:
- Take a behind-the-scenes look at your company.
- Images that portray your items in a positive light.
- Geo-targeting and hashtags.
- Advice in the form of short movies.
- Consider testimonials from current customers.
- Requesting photos of how your consumers use your products or services.
Guerrilla marketing: Low-Cost Marketing Ideas
What I like about guerilla marketing is that it emphasizes creativity above money.
You may, for example, obtain permission to spray paint a piece of property, use stencils to make repeated works of street art, distribute stickers throughout the city, or organize a flash mob. Again, the goal is to think outside the box, to be genuine, and to avoid doing anything illegal.