When done correctly, blog content can be a tremendously effective tool for establishing and maintaining relationships with your consumers. A well-written blog article not only provides valuable information to your target audience, but it also helps to foster the feeling and trust that are so important in harnessing client loyalty and converting prospects into purchasers down the road, among other things.
It is, however, knowing how to advertise your blog that will finally allow it to reach its full digital potential, even if you have the perfect piece of material lined up and ready to go. In fact, if increasing the reach and impact of your blog posts is one of your major content marketing objectives (and it should be), having an effective blog promotion strategy is critical.
Consequently, how do you transform each fresh blog post into an effective marketing tool for your company’s name and logo? Following these five blog-marketing fundamentals can assist you in breaking through the clutter and getting your company’s blog postings in front of prospects all across the internet.
Table of Contents
Start with search engine optimization (SEO)
Increasing blog post visibility and reach these days should always begin with search engine optimization, regardless of your niche or sector (SEO).
Maintaining the principles of SEO during blog production, despite the fact that it can be technical and time-consuming at times, is the best way to build relevant blogs that capture Google’s attention and, ultimately, get your company ranked on significant search-engine results pages.
Keyword research is the first and most important step in any blog optimization strategy. Identification of the search keywords that your clients are using and that provide the best possibility to climb the search-engine ladder are necessary steps in this process. Fortunately, there are a number of tools (such as the Google Keyword Planner, Ahrefs, and Moz, to name a few) that can assist with this process and make things a little simpler on you and your marketing department.
When your approach is built on the foundation of a database of studied and vetted keywords, you have the important foundation you need to create high-quality content that reaches more users and brings more traffic to your website. And once you’ve established a keyword map, you can begin to concentrate on other SEO factors that search engines appear to value in new blog posts, such as the following:
- Internal links are those that lead within a website. When creating a new blog post, consider whether there are any existing blogs on your website that could provide further value to the reader. Insert those hyperlinks in the proper places.
- External links with a high level of authority. Examine the possibility of creating links to a few sites that have a high domain authority (DA) and that would logically support your content.
- Subheadings. Text can be broken up and read more easily by using keyword-focused subheadings such as h2s and h3s, which help to increase readability.
- Metadata has been optimized. Google crawlers place a high priority on posts that have meta titles, tags, and descriptions that are related to the content and align with the intent of the searcher. When creating metadata, make sure to incorporate keywords in a natural way into each meta-data piece you create.
Maintaining a basic understanding of SEO guidelines is a terrific approach to boost the potential of your posts and to provide the groundwork for promoting your blog in search results. Nonetheless, it’s critical that you maintain your focus on producing high-quality content. Additionally, you should avoid keyword cramming at all costs.
Low-quality, keyword-saturated blog entries that don’t add value are always at risk of attracting Google’s wrath, making it critical to closely monitor the process at all times.
In addition to providing an immediate connection to some of the largest online communities available, social media platforms also allow for the proactive marketing of each brand new blog post to thousands or even millions of potential customers at the same time.
In addition to keeping your followers up to date on the latest corporate news, sharing that useful insight across the most relevant social networks creates an additional and strong online asset through which to drive engagement and motivate readers to take the next step.
There are a variety of methods in which you can use social media platforms to promote your blog content on the internet. For starters, including a link to your blog page in each social-media bio makes it simple for followers and newcomers to view and share new entries at any time of day or night.
You may also include social-sharing buttons on each new blog page that you create. When readers share valuable information on social media, your site has the potential to reach hundreds or even thousands of additional users with every new visitor.
Hashtags are also a fantastic technique for increasing the reach of blog posts and driving more blog visitors on each social-media site, as demonstrated above. Incorporating trending hashtags into your blog marketing strategy establishes a direct link between your blog and popular topics or events, perhaps positioning your brand at the center of the conversation.
Furthermore, by adhering to a constant social-networking posting calendar and promoting blogs at the most appropriate times, you may build the trustworthy source of industry information that clients can rely on when they are in the most desperate need of it. Making use of social media on a constant and regular basis, whether through your Twitter account, a relevant Facebook group, or your Instagram company profile, can provide a significant advantage over your competitors’ blog marketing efforts.
Whatever social network accounts you use to market your blog, it’s impossible to overstate the importance of a smart, active, and robust social media advertising strategy for your website and your business.
In the same way that social media networks provide an excellent opportunity to increase your audience and bring blog traffic to your site, social bookmarking sites do the same. Users can save and organize their favorite web pages from a central location using dynamic online forums such as Flipboard, StumbleUpon, and Digg. This makes it possible to submit and share your existing blog posts with users, resulting in higher levels of engagement and greater user engagement overall.
Including social bookmarking in your blog marketing methods is a relatively simple procedure that requires only the discovery of appropriate platforms and the submission of relevant content. The web provides a wide range of specialist social-bookmarking sites from which to choose and promote your blog, which is ideal for those seeking more targeted blogger outreach. Some examples include Zest (for marketers), BizSugar (for small businesses), Manage WP (which is based on WordPress), and Techspy (which is based on technology) (technology-centered).
There are some common criteria to follow when advertising your blog on bookmarking platforms, despite the fact that each site has its own set of parameters and rules about usage:
- Include a featured image in your post. With each post, include an eye-catching image that will stand out and get more clicks across social bookmarking news feeds.
- Make your headlines as thought-provoking as possible. When browsing via a bookmarking site, headlines are frequently the first thing that consumers notice. Concentrate on writing headlines that are catchy and compelling, and that compel readers to take additional action.
- Embedding bookmarking buttons on your blog is a good idea. When you make popular blog entries easy to bookmark, you make them easier to save and share in the future as well.
Make use of email marketing to promote your blog
In this day and age, with so many social networks and promotional opportunities available on the internet, email marketing may appear to be a thing of the past. Despite this, email continues to be one of the most effective methods of promoting your excellent content to clients and initiating a personal and meaningful conversation about your company with them.
Timing is critical when it comes to maximizing metrics such as open rate and clickthroughs among your email subscribers, and this is true in every case.
However, with the right bulk email tool and a well-thought-out email-marketing strategy at your disposal, you can turn each new post (and even existing posts) into a haven of positive blog promotion, resulting in a thriving community of blog fans who are eager to read each new insight as soon as it is published.
A more effective email approach for promoting your blog requires sticking to certain email rules-of-thumb, which are recommendations that are vital for increasing engagement and generating clicks on your email campaigns. It is essential to optimize each message in order to attract more visitors. Things like keeping your email copy short and succinct, using relevant photos, and developing engaging call-to-actions are all important factors in this process.
Look for opportunities to contribute as a guest blogger
Guest posting, which is often referred to as guest blogging, may be an excellent strategy to market your blog and extend your brand’s online presence. It also provides an excellent opportunity to establish industry authority and establish yourself and your company as the go-to people in your sector.
Guest posting entails reaching out to other websites in your area or sector and forming collaborative relationships with them. Once that connection has been created, you may pitch article ideas and submit high-quality guest pieces that will help to boost your company’s online visibility.
The creation of a new guest post not only provides Google with a new digital asset to crawl and index in search, but it also (hopefully) includes a blog link that connects straight to your blog and directs even more potential customers to your website’s content.
In the process of establishing relationships with other websites and bloggers and presenting new ideas, it is possible that it will take a long time and be difficult. Nonetheless, the potential payout in terms of increased search authority, visibility, and blog traffic is frequently more than worth the effort involved.
And once you’ve established and secured those connections, you’ll have virtually infinite options to market your material and generate the buzz that will allow you to sustain a consistently profitable blog.